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Aix-Marseille Graduate School of Management: MARKETING COMMUNICATIONS AND CONSUMER BEHAVIOR

Aix-Marseille Graduate School of Management – IAE is pleased to invite you to submit your papers for the

 CERGAMThe first International Research Seminar in Marketing was organized in 1974 by the Aix-Marseille Graduate School of Management – IAE (I.A.E. Aix-en-Provence), the Business School of the Aix-Marseille Université (France). Due to its initial location, this seminar was known for a time as the “Sénanque Seminar”. It is now located in La Londe les Maures, a seaside resort on the French Côte d’Azur and is known as the “La Londe Conference”.

The La Londe conference is held every year late May or early June. It is devoted on a biennial basis to:

MARKETING COMMUNICATIONS
AND CONSUMER BEHAVIOR
(THE ODD YEARS)

Next event:
2015 La Londe Conference in Marketing Communications and Consumer Behavior
From Tuesday June 2nd to Friday June 5th 2015, La Londe Les Maures

SERVICE MANAGEMENT

(THE EVEN YEARS)

Next event:
2016 La Londe Conference in Service Management
May 31 – June 3, 2016, La Londe les Maures

Click below to access to the:
1)
MARKETING COMMUNICATIONS
AND CONSUMER BEHAVIOR
(THE ODD YEARS)

Next event:
2015 La Londe Conference in Marketing Communications and Consumer Behavior
From Tuesday June 2nd to Friday June 5th 2015, La Londe Les Maures

2)

14th International Research Conference in Service Management
in La Londe les Maures, France, from May 31 to June 3, 2016.

Research  on service activities in the fields of marketing, strategy, economics, operations and human resources is eligible.

The members of the Scientific Committee for the upcoming conference are:

–      Marketing Track:John BATESON, Cass Business School, City University, London, UK

–      HRM  Track:David  BOWEN, Thunderbird School of Global Management, Arizona State University, USA

–     Strategy & Economics Track: Pierre EIGLIER, IAE Aix-en-Provence, France

–     Operations Track: Rohit VERMA, Operations Management School of Hotel Administration Cornell University, USA
For more information, please refer to our web site :http://lalondeconference.org

and please find attached the call for paper.

Ø    Dead line for submissions: January 18th, 2016

We look forward to seeing you in La Londe !

Kiane Goudarzi, Sylvie Llosa, Lionel Nicod, Chiara Orsingher

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